Portfolio

Projects I’ve worked on, and brands I’ve managed. Feel free to enquire for further insight into the projects.

mathilda huang, singaporean based content creator is posing with 2 thai celebrities alongside her friend

2025

I’m a storyteller at heart, and my concepts below are worked on tirelessly behind the scenes with the most talented agencies and teams.

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mathilda huang content creator from singapore is on a panel talk with google and youtube

Projects from 2025

Creators for Impact 2025 with Google / YouTube

2 part series campaign where the first was to share my sentiments on the current cyberbullying trends and landscape on a panel with Minister of State (MOS) Rahayu Mahzam and Esther Foong-Tan of SG Families.

The second part was to do an in person sharing with President Tharman Shanmugaratnam on the realities of being in the social media space and to showcase the efforts of the C4I program to further enhance safe social media use.
This post has amassed over 800K views organically.

mathilda huang content creator based in singapore is posing in front of the tiktok office as part of her involvement in the trusted creators lab

2 part series campaign backed by Tiktok, Temasek Foundation and Love Frankie, where the first was a series of workshops for creators to better understand the risks of misinformation, disinformation and to collaborate with regional creators.

The second part was to create 3 videos on our platforms to further educate our audiences to better identify signs of misinformation through storytelling.

Tiktok Trusted Creators Lab

mathilda huang content creator is posing in front of a mountain in taipet taiwan as part of a zalora collaboration

Zalora Brand Trip with KKDAY to Taipei, Taiwan

This 8D7N trip with Zalora and KKDAY to Taiwan was a beautiful escape from my routine in Singapore.

My deliverables for the trip was 2 sets of videos but I decided to highlight the beauty of the city and nature with a textures of taipei fashion diary post.

This organic ad amassed a total of 130K Views organically and 7.5% engagement rate.

This campaign was pitched by myself and the full production was done by myself. The main purpose was to showcase the strength of the phone cases and to do it through humour with a tongue in cheek reference to the widespread uptake of marathons and hyrox participants in Singapore.

This organic ad amassed a total of 27.6K Views organically and 3.5% engagement rate.

Rhinoshield

mathilda huang content creator from singapore is in a bank advertisement and bringing the audience on a solo date with her

This campaign came at a time when I had just freshly moved back to Singapore and I got to showcase the local gems hidden away in shophouses.

This organic ad amassed a total of 16.7K Views organically and 3% engagement rate.

DBS Bank LiveFresh

Projects from 2024 - Lifestyle and Fashion